Ever Google introduced Penguin update; SEO industry has second thoughts on link building. An odd feeling like sending our community to Stone Age. Let’s be honest, both Google and SEO professionals knew reciprocal links, article marketing and directory links are fast way to get links. With new update we need to earn links by content driven marketing.
From many years popular bloggers are heavily criticizing the above three mediums of back links. Now directories, exchanging links and article marketing are totally cornered and condemned as old school of link building — a common misconception among seo industry. If you are building these links then you are doing a sin; polluting the eco system of Google searches rankings.
But do you really think bloggers are saying completely no to these link building techniques. I don’t think so. What they are saying is follow best link building practices while building back links from these mediums.
Reciprocal Link campaign leads to penalty:
Google and his web spam team head hates reciprocal links. Oh! Yes it’s a spam. But how? Google often devalues reciprocal links if a link is exchanges for the sake of ranking and not on merit. If both websites won’t belong to same industry and yet links have been exchanged, you are in radar of Google.
Suppose, you link to latest news of CNN.com and after weeks one of the team of CNN visits to your website want to link your latest survey results. Do you say: Thanks but no. We won’t encourage reciprocal links here. Don’t you link to event organizer website and same time don’t you get a link from exhibitors list? Do you hesitate to recommend the popular blogger of same industry in your blogroll? Don’t you link your main website from your micro site while promoting your latest product?
Exchanging links on merit is considered as a quality link always. Before going for exchanging links check what value the website is offering. Briefly explain why you are linking to website and request to do the same by the other website owner. Instead getting a link from the page that offer external links to other websites, obtain a link from a dedicated page as a resourceful page. Proper consultation with seo company clients can approve for reciprocal link program.
Directory Links are worthless:
Dmoz directory is always regarded as the No.1 directory. No one has said dmoz as a website. Even in the era of penguin update bloggers won’t hesitate to recommend for getting a link from Dmoz. Why? Simply because of the quality. Another website is highly recommended by bloggers is yahoo directory.
Quality directory websites that pass page rank are still out there. It takes your sweat and blood to get directory of your industry. Do the proper research and you can get links. Directories that offer for the sake of links, links that offer no follow links, links for the sake of making money, links that ends with .co and .info are truly considered as spam links.
Before linking to directory pages check how many pages are indexed. Check whether they are offering do follow link. Check the domain age. Check whether they have sister site and whether they are replica sites. Links from quality directories will have positive impact on your seo campaign.
Article Marketing is no more effective:
No doubt Panda update is against sky scraper websites. Most of the article directories took a back seat. Here is a quick fix for your article marketing: Do not publish same article to hundred odd websites. Choose best article directories and publish unique articles. Links from Ezine website is still considered as a quality one. Days are gone publishing one article in 400 websites.
Conclusion: Follow the best link building practice.
Strategy has to be changed. If your website is new, do not jump for directory submissions. Get listed in popular websites and niche industry websites. Promote websites in social networking sites. Write quality content for guest blogging. Update websites in business directories. Do not get too many nofollow links. After getting links from the above sites build links from exchanging links article marketing and directory.
Yah this is 100% Correct. old link building activities has gone. you have to find out some quality page rank links which will be permanently working. Now Link building is also depending upon content, How much and how many content you are writing for your off page submission.