Facebook has turned out to be most sought after medium owing to its capacity to send across your message, rapidly to scores of people. The most popular social media presently on the internet, it has been successful in pulling everybody towards be it teenagers, homemakers, senior citizens, etc. The addiction is greater than ever before- people spend hours searching for their school pals whom they have not met for a decade, desperately wait to upload their images after a party and post everything that they opine, here.
However, with the innumerable posts turning up, it is necessary to beat the competition and take enough efforts for your post to grab the attention of people, to prevent your post being lost in the swamp. Traffic from Facebook is extremely beneficial making it necessary for one to lay emphasis on increase the number of views and marketing your product proficiently.
Social Media Marketing Tips To leverage the most from your Facebook posts:
- Rather than posting at 2 o clock in the night, you must try to update your audiences at the most active time of the day. While the most favorable time may differ depending upon your products and audiences, it is a good rule of thumb to post between 8pm and 7am.
- This is no essay. Express whatever you wish to convey in short and precise. Do not go beyond the 80 characters limit. People have neither the time nor patience to read your stories.
- Try to be interactive rather than imposing your thoughts. Pour questions on the wall and encourage people to answer them. Give ears to their voices. This will help you win their hearts and garner more traffic. An online boutique must invite answers for questions like – What you are planning to wear this Diwali?
- Provide a link (URL) for all that you are promoting, rather than just providing the reference. People might be too lazy to go to the website and check for the information. The moment is precious. Expect a call for action instantly or never, in most cases.
- An image speaks a thousand words. While users deeming them to be boring may have ignored those long posts, an image immediately strikes a chord and instantly conveys the message. A visual that compliments your post will work well.
- Tagging friends will increase your reach many times eliminating the chances of them missing the post. The post will make it to the notifications, with your posts garnering more traffics and views. However, tag friends sensibly bearing in mind the relevancy of the post to them otherwise, you are just spamming them.
Facebook is an easy ladder to fame, if used effectively. Experiment with your strategies and try to discover the varied attributes and features of the platform. Companies that provide social media services will map out the right strategies that will help you attain success on this platform.
Summary: Facebook is the most popular platform that has turned the tide in the recent years. A few strategies could help you befriend the platform and attain your objective including posting at the right time, tagging relevant people, expressing in a short and precise way, providing a URL for the related posts, updating an image, etc.