When you are thinking of marketing automation, the tool that is going to work ideally for your business is going to be dependent on the kind of system that you require. When you have the perfect tool at your disposal, you will be able to bridge the gaps with marketing automation for reaching the objectives that your business has. To make sure that you are crushing marketing, you need to ensure that you are leveraging tools such as Marketo and HubSpot. Make sure that you know both their strengths as well as weaknesses so that you know which one is going to be the ideal match for you.
A fair comparison
Given below is a list of the comparison that you should know about to decipher which tool will be perfect for your business.
The pros associated with HubSpot
The requirements for completely integrated as well as personalized campaigns are increasing with each passing day. Almost 80% of the customers require follow-up calls before you are closing on them. This particular software has been helping marketers to master a certain level of engagement as well as personalization. This is a complete solution for marketers with different experiences as well as skill levels. When you are going to invest in this software, you are going to benefit from:
- The dynamic CRM, which will help in tracking deals as well as the behavior of the leads through a similar funnel.
- It is multi-channel marketing software. All the marketing tools are available in this software. It also has advanced capabilities of marketing, which include, an amazing content management system, the ability to build smart content, automated marketing workflow, and several strategic ways of segmenting.
- This is a website building software as well. You have the freedom of building a website with the software and you are going to benefit from the perfect attribution and tracking to understand the journey of a visitor completely.
- There is a strong community. This software is known to have a customer base of almost 18000 users. The online forum is impressive and it is responsible for connecting sales professionals as well as markers from different parts of the globe.
- You can learn more about marketing certifications, receive training, and gather several skills by joining the HubSpot Academy.
- There is a huge library of different kinds of integrations and all of them have been tested. HubSpot is responsible for integrating with Salesforce, WordPress, GoToWebinar, SurveyMonkey and a lot more.
- These are a few of the amazing features of this great automation software. You can consider running integrated campaigns and you can also receive reports of the success of your campaigns accurately. According to https://www.entrepreneur.com, HubSpot has been responsible for grabbing attention because of the innovative design it has.
The cons associated with HubSpot
This automation software is indeed responsible for offering several tools for all marketers but it might not always be the perfect solution. Given below is a list of the reasons as to why you should not choose this software.
- Since the software is responsible for providing all in one solution, you have to constantly keep making use of all the features even when you do not need them. This is something that marketers do not want.
- The add-ons are expensive. Apart from that, if you exceed the total number of contacts for the tier, you have to pay extra money.
- Irrespective of the package that you are getting, you have to pay extra for onboarding. You also have to invest money for onboarding the entire team.
- For predictive scoring of leads and event-based segmentation, you have to purchase the enterprise package, which is extremely costly.
You must have knowledge about HubSpot vs. Marketo to make the right selection for your business.
The pros associated with Marketo
The objective of a marketer who is using Marketo is undoubtedly the same as someone who is using HubSpot. When you are deciding to choose Marketo, you are going to benefit from the following:
- This is a multi-channel marketing platform. Indeed, all features might not be integrated but features like email marketing as well as lead scoring capabilities are present.
- With the help of this software, it will be easy for you to receive insights into all the elements that are responsible for contributing to your revenue. The Success Path Analyser will help in tracking how the marketing initiatives are directly connected to the revenue.
- This software is responsible for having a strong and supportive community of several users, and the community is known as the Marketo Marketing Nation.
- The integration of the software is robust. However, you also have to understand that this software does not have its own CRM.
- Several pricing tiers are available. You can select from three tiers, which include the Spark, starting at $895/month, Standard, starting at $1795/month, and Select, at $3195/month.
The cons associated with Marketo
Marketo is also responsible for having its limits. Given below is a list of the reasons as to why you might not choose this software.
- This platform is not capable of providing all in one solution to all your problems. Marketo has no CRM and will not be able to host the business website. Your team will have to divide their attention between what the platform offers and what it does not.
- The process of content creation is not smooth. Most of the customers have reported that the experience that they have had was not the best.
- To make sure that you are using this platform to the maximum potential that it has is going to take adoption. This can be extremely challenging for small teams that do not have so much time. Many users have also revealed that the functionality of this platform is slow.
- Marketo indeed has integration with Salesforce; however, teams do not find value in other integrations.
If you have a lot of time to spend, you can easily master this platform, but you have to remember that a less advanced marketer will find it difficult to adapt.
Conclusion
Based on the requirements of your organization, you need to make your selection and make a wise choice. Both HubSpot and Marketo are responsible for featuring advantages and disadvantages and you need to make your choice by going through everything that has been mentioned above.