If your business or company has an email newsletter, you may be struggling to get subscribers to sign on. While it can be challenging to encourage customers to actually sign up to this email list, you can use these 7 easy tips to grow your email newsletter subscribers.
1. Make it easy. The subscription form should be simple and require only an email address and their name. You should make it possible to sign up for the newsletter in about a minute and don’t ask for a lot of information at first. You can always ask for more details later on the process.
2. You may be getting blocked by the spamming software. If you want to reach prospective or existing customers, make sure that your newsletters are getting past the filters. If you include words like “free” or “discount,” chances are, you will be blocked. Avoid putting these words in the subject lines and the email.
3. Remember to personalize. If you are inviting people to subscribe to you newsletter through email, you should know that personalized messages go a long way. Addressing potential clients by their first name will make them feel comfortable and much more likely to add themselves onto your list.
4. Always be consistent. The newsletter should be sent out on a specific day and a specific time. Choose a schedule and stick with it. In addition, a consistent layout can be helpful, especially with an older client base. Avoid changing the layout too much, although the occasional change is fine.
5. Know what your customers want. You may want your customers to know more about your business or certain products that you sell, but chances are, they’re looking for something else. Build the newsletter based on what your customer base is interested in finding out. Make sure that you target their needs and avoid self-promotion. It’s not a bad thing to push you own agenda, but it should be secondary in the newsletter.
6. Give free stuff. It’s amazing how many people are motivated by the potential to earn small free prizes. You can motivate potential subscribers by offering them promotions or prizes. These can be coupons to a store, e-books, actual products, or almost anything else you can think of. Remember that although they may want your special offer, your goal is to convince them that the biggest prize is actually the newsletter itself.
7. Promote yourself. Understand your target audience and customer base and make yourself prominent in relevant places. These places should be close to your industry and can be forums, or e-zine directories. Encourage your current subscribers to share the newsletter and make it easy to spread the word. Most people won’t do something if it takes too long or is too complicated, so remember that reading and sharing your newsletter should be as easy as possible.
Increasing your subscriber lists can be beneficial, especially if you do it in the right way. Using an autoresponder service like Pure Leverage is indispensable in this industry. Don’t sacrifice quality for quantity, and remember that it’s better to have smaller, but more relevant traffic directed toward your newsletter. Be persistent and use these tips to grow you subscriber list.