No matter whether you are a professional blogger or consider writing your favorite hobby, you definitely want to draw more traffic to your blog. However, despite all the efforts you invest into the writing process, you get no new subscriptions or regular visitors. Do you wonder why that might be?
The answer is quite simple: you probably underestimated the importance of SEO. If the word SEO does not ring a bell with you, it is a high time for you to learn everything about it. The thing is that every respectable blogger must take the SEO requirements into account if they want to make their blog known among a wider range of customers.
There are several things that are considered important when it comes to optimizing your content in a way so that search engines will consider it trustworthy and relevant to what users search for on the Internet. So, meet a checklist of things you need to fix, which will be of much help for both experienced bloggers and beginners.
10 things to do to make your blog SEO-friendly
- Start with meta titles and descriptions.
The meta title can be the same as the normal title of an article. The only difference is that meta title is mostly written for the search engines. Therefore, it is better to add keywords to it, so that search engines can identify whether it is relevant to the user’s search or not.
Meanwhile, the meta description is a summary for a whole piece which explains to the readers what they should expect from the article. Typically, such descriptions are limited in length, from 140 to 160 characters. So, you should add the real “meat” to this description.
The only thing to remember about meta description is that keywords should sound natural and there must not be too many of them.
- Split the text into smaller parts.
The thing is that this not only increases readability of a piece but also can help you a lot when trying to implement SEO. Search engines prefer posts which can be read easily. Therefore, if you tend to write long texts, you should learn how to split them into smaller parts for the sake of SEO.
- Use subtitles.
If you can split your text into several meaningful parts, then you should also give special titles to each of these parts. The same as with the meta titles, these should be keyword-rich in order to help search engines identify what this article is about and how much it corresponds the users’ search. Besides, headings help to prevent the bouncing effect which can move your page down in the search result pages ranking. Bear this in mind when trying to improve your SEO techniques.
- Add links to older posts.
Do not think that content you create is only relevant one time. Add links to it whenever you find an occasion for it. Links should be attached to several words in the text. It is better if those words (or “anchors” as they are also known) are relevant to the topic of the text you are sending a user to. Otherwise, users will quickly scan a page and leave, and this might affect how search engines view your blog. All in all, add links so that new and old readers can visit more pages of your blog.
- Create different content.
You might think that readers get used to your style, so it is better to stick to one type of content. But in reality, you should have various types as it can help you increase traffic to your site as well as keep the readers interested and engaged. Do not be afraid of changes as long as you stay true to the primary goal of your blog. So, be ready to implement changes for better revenues from your blog.
- Bear the word count in mind.
Google and other search engines are quite sensitive when it comes to the length of your articles. They “like” longer posts more, but their definition of the word “long” here is limited to around 700 words per article. Therefore, if you want to make it to the top of the search results page, then stick to this number and try to cut all the “fluff” out of your writing.
- Post regularly.
Another factor which determines where your page will appear in the search results is how often you post something in your blog. It is not good if you publish several posts at once and then leave the blog unattended till the next wave of inspiration comes. However, it is also not good to publish rarely. It is better to have a well-structured content plan which will help you write a post every other day or several times a week i. e. regularly.
- Add visual aids.
You should not only add the pictures to your articles but also add descriptions and titles which contain keywords. The thing is that some users might get on your blog when searching for images or videos. Moreover, search engines might redirect users to your website if they spot such images. So, use this opportunity.
- Insert outside links to other great sources.
For reasons only known to the creators of the search engines, when writers add external links, their websites appear among the first ones on the list. It shows the search engine that the content is not only aiming to “sell” their product but is also promoting some other resources. Bear that in mind.
- Create a proper URL.
Finally, creating a short and logical URL can help you a lot too. So, instead of saving an article with a long tail of unreadable symbols, opt for optimizing the URL. It will be easier for users to find it and search engines will identify your page as relevant to the search.
SEO optimization can make a huge difference for your blog. You will attract more traffic and get more subscriptions which translate to better revenues. So, if you are looking for ways to make your site SEO-friendly, then use these techniques.