Ultra HDTV – Are You Buying In?

It may seem crazy to us that after buying our first 1080p televisions, a new wave of bigger, better TVs are available and could now make the precious 1080p seem average to our eyes.

Ultra HD, or 4K technology (3,840 x 2,160) means that we will see picture quality 4x that of 1080p, meaning the pixels are 4x smaller and at the same time the screen sizes are getting larger, making our viewing even more engaging. This will mean a lot for TV advertising companies that are going to leverage this new found picture quality to their advantage, making advertisements even more compelling.

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At first, it seemed 4K HDTV’s would have a niche market indeed, but some of the leading manufacturers have made 4K more viable for the mass markets. They have achieved this through reducing the prices and making the larger than life screen sizes smaller to fit into average homes.


TV has come such a long way since its beginnings in the 1920s, and has particularly progressed at an impressive rate in the past ten years. The technology has taken leaps from 480i to 720p, to 1080p and now 4K is on our radar. Even more mind-boggling is that 8K technology is in the pipeline and could be with us in as little as 5 years time.

For many people it does beg the question if it is worth investing in 4K, when 1080p is still a pleasure, and 8K is in development. This is going to be a case of how viable companies such as Sony and Toshiba make purchasing one of these Ultra HDTV’s and if the price is realistic for us.

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Home entertainment is a top priority for many people, and the benefits of being able to sit closer to the TV without hurting your eyes, due to the 4x smaller pixels could very possibly be one reason to make the move to 4K.

What Does This Mean for 1080p?

This doesn’t mean your 1080p TV will be useless by any means, and there are no plans to stop broadcasting in normal HD quality. However, if you take a look at the 4K HDTV’s you may not turn back!

Sony, Toshiba, Samsung and LG all have impressive 84 inch Ultra HDTV’s available for between $20,000-$40,000. As you can see this has a fairly limited market appeal, so there are smaller models available which are more realistic, yet still pricey next to even the best 1080p TV’s. Sony is selling smaller (still 55 inch) 4K TVs for around $5,000.

With the 2014 World Cup final in Brazil being shot in 4K, will you jump onboard for the next level of viewing pleasure, or is 1080p enough for you?

Tom Clark

Tom Clark is a technology writer from the UK. He is mostly sharing news on Ultra HDTV and the technology that is making it happen. One of his main interests is the use of crystal oscillators in HDTV.

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