You already know that you need to be visible through the eyes of Google or Bing in order to be an online success. You also know that achieving great search results is not an overnight process. While employing a professional SEO company to help boost your ranking is by far the most effective thing to do, we understand that not all website owners, bloggers, and entrepreneurs can afford to pay for such services at all times.
We looked at a number of quick tips that you can implement immediately, which will help you to start your quest for search supremacy in 2013 in a wholly positive manner.
Page Titles :
You might think that you have been professional and efficient by titling your pages as ‘Home,’ ‘About,’ and ‘Blog.’
While this may look neat and tidy, the absence of any tags or keywords and phrases are potentially harming your search potential. Sharpen up those page names and reap the benefits over the coming months.
Chances are that you have heard about how search engines love ‘fresh, original content,’ and that the best way to achieve this is through blogging.
You may even have resigned yourself to the search scrapheap by thinking you haven’t got the time to maintain a blog page. Fear not, however, as even blogging as little as once a month is seen by Google to be keeping your page up to date. Obviously the more regular the better, and if you can move to once a week you will be providing a regular flow of information to your audience as well as looking good in the eyes of search engines.
Remember the importance of guest blogging, too. Many believe that the sole-purpose of guest blogging is to secure backlinks. While this is a definite reason to do so, you can secure an added bonus by guesting on sites that are relevant to your niche. Why guest blog on a ladies fashion site if you are selling sports equipment for men?
Evaluate Your Site :
Is it a case of New Year, new website needed?
Take an honest look at your website, and gather as much information as possible using Google Webmaster Tools and other resources. Is the design of your site sloppy and seeing you penalised in the search rankings? Does your site take too long to load because you forgot to upgrade your server from shared to private? All of these could dramatically reduce your search potential, so put a website review at the top of your priorities list in 2013.
Do all that you can to improve your search potential in the early part of the year – any positive action taken now will see results, and make it easier to boost your position further should you be able to hire an SEO professional later in 2013.