For a long time, YouTube did not have any feature to show annotations on the videos for mobile users. As the smartphone users are increasing day by day and most of the websites are getting 50% of their visitors from the mobile device, this is really important for the YouTube video creators to have the opportunity of adding an extra layer to their videos in terms of annotation. Keeping that in mind, YouTube upgraded their features and they have added a new feature which is YouTube Card.
What is YouTube Card and How to Use YouTube Cards?
Those who create and upload videos in YouTube, they know about YouTube annotations. YouTube annotations are the texts when you play a YouTube video and those are floating on the video and this annotations also provide some features like adding link to an associated website ( if people click on that text, it redirects to their website or blog), people can also add links to other videos inside those annotations. Which is just amazing to expose other videos from the same channel or to expose websites. If people likes your video, they will click on the annotations to see and check your website too or they will click to see other videos of your channel. In this way, YouTube annotations help people to expose their videos or business. But this feature was not available to the mobile users. So, the video up loaders were deprived of the exposure form around 50% viewers of their video. But now YouTube added this feature to the mobile users also and they are calling this feature as YouTube Card.
How to Use YouTube Card?
If you already have one YouTube, you will be able to easily edit all your videos in your channel and will be able to use YouTube Card. Just try to edit any of your videos and click on “Annotation” and in the next page your will get the option of YouTube card just like the below screen where I tried to edit my annotation in an uploaded video in my channel.
From the above picture, you can see the texts “You now have access to cards! Cards make you….. ” . You will have to click on “Try it out” and you will be able to see the options to use it.
You can also read about how to advertise your YouTube channel video for free!
Tips to Use YouTube Cards to Make Video More Interactive:
1. For Associated Websites:
In this section, you will have the option to add the link of your associated website which is associated with your YouTube channel. You can also add Call to Action text and Teaser Text which is just awesome! Now click Create to Create your YouTube card.
Now if you play your video, the annotation will get displayed on the upper right hand side corner of the video and if someone clicks on the text, the card will get displayed. My YouTube card is like below:
2. Fundraising:
You can add your project details and YouTube supports a heaps of Fundraising site where you can set up about your project and encourage your views to donate or contribute some money on that project.
3. Merchandise:
If your video is about some product and you are promoting it, then you can use the card to connect it to the Merchandise website. YouTube supports a lot of Merchandise site. So, you can pick up a product from those sites and can promote them and can have some money by selling them.
4. Promote Playlist:
You can use your YouTube card to promote your own video playlist to get more visitors for your YouTube channel.
So, what do you think? YouTube Card is a cool option to attract your YouTube visitors towards your website or business, right? If you agree, then go and edit your video and add YouTube cards as your passport to success! Share this with your friends!