How to Use Qualitative and Long-Term Keywords to Promote Your Site in the Search Results?

Many SEOs consider the work on a semantic core composing to be the most routine. But anyway, publications written with the use of keywords always bring much better output.

It is also necessary to take into account the quality of keywords and competition in the search results. The first one affects on how many potential customers will find these  articles. The second – on the ranking of the site in the search results and the fight for these positions. Benefiting from keywords could be decisive in the competition.

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What Keywords Are In Priority?

Depending on the level of the queries frequency, keywords are divided into the following categories:

  1. high-frequency (HF) – consist of 1-2 words;
  2. medium frequency (MF) – include 2-4 words;
  3. low-frequency (LF) – usually such phrases are made up of 4-7 words.

Depending on the size of the site and its thematic focus, the core is composed of  keywords of different frequency. Many people recommend the “universal” model 75/25, where a large part is LF and MF, and a smaller is HF keywords. However, it also does not fit all.

For example, global news sites mainly use MF and HF keywords. At the same time, small sites use LF and MF queries.

Users who have followed the LF-keywords, have a high level of conversion. Therefore, they are preferred by businesses with small budgets. But HF-queries bring higher traffic, so the promoted sites usually bet on them.

It is also necessary to separate commercial and information requests. If we create the online store, the priority should be given to commercial keywords. Ultimately, it is a decisive impact on the level of user conversion.

How to Collect Profitable Keywords

We use Serpstat to search for keywords.

We are entering a keyword (eg “buy iphone”), by which we are going to expand the core. Selecting a search engine. After it, we are going to the SEO Research module, Keyword Research section.

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To sort the information, click the Filter button. For example, you don’t deal with used iphones. We are adding all variations of how this phrase may be mentioned to Does not include keywords field. We don’t care about geographical names, so we are setting filtration without toponyms. Minimum number of words – 4, as we are interested in the LF and MF keywords.

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We are exporting the results in any convenient format.

Then we are moving into the Cluster Research section. Here you can find similar in meaning and synonymous words to the entered phrase. This information is useful not only for the semantics collection but also for writing SEO-optimized and LSI-articles.

Similarly, we are filtering and exporting data.

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As an additional option, search suggestions are also suitable for collecting semantics. They are useful to users, so it makes sense to add them to the semantics.

To do this, we are moving on to the Search Suggestions. It is necessary to pay attention to the top tags due to which hints are grouped quickly.

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How to Identify the Most Valuable Keywords in the Collected Semantic Core

To successfully move forward in the search results, it is also necessary to focus on some individual keywords. For various reasons (poor SEO, ill-conceived product positioning, the actions of other competitors) competitors occupy a precarious position in the SERP.

For example, if by the “buy iphone in USA” request, a rival today occupies the 3rd position, tomorrow – the 7th, and the day after tomorrow – the 4th, he should be pushed out of the top 10. It is necessary to work out the keyword, write a few posts, use crowd marketing, and, in addition to all this, add the promotional offer.

However, first of all, it is necessary to identify these keywords. For this, again Serpstat  will help us.

We are going to the List of Projects, which is located in the page header. Click on the Create New Project button. Enter the name and address of the domain.

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The created project appears below. We are pushing the Start Tracking (Positions) button. In the appeared section we choose a search engine, country and region in which positions would be researched.  

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We are adding keywords collected before, simply importing them from the downloaded file. We can also select tags to sort keywords by region and other parameters of interest.   

After it, we are setting a schedule, choosing how often the tracking process will be repeated: daily, every 3 or every 7 days. Daily monitoring is interesting for those keywords which are the most competitive and promising. They should be marked by a separate tag while setting up monitoring.

Then we can set up shared access to the project (if necessary).

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To get the detailed results, we are going to the Rank Tracker module, the Positions section and choose the appropriate project.

Below the deck with global results, we see the information about every keyword separately. These data make it possible to evaluate the potential for expansion in a certain thematic niche.

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In the History section, there is more detailed data about the positions fluctuations of some keywords in the search results. Depending on the detected dynamics, we are selecting interesting for further promotion keywords.

As it was mentioned above, we should pay the increased attention to them. If using correctly all SEO instruments, your website would be fixed on the top positions by these keywords.

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Summary

For those websites which get most of the traffic from the organic search, collecting of really valuable keywords is  critical. The number of competitors is growing very fast, so searching for and adding new and effective keywords must be conducted regularly and as fast as possible.

To build additional semantics reserve, we should go through 3 stages:

  1. Defining what proportion of low-, medium- and high-frequency keywords suits best for your website;
  2. Finding keywords, filtering by number of words, the entry of certain keys, place names, positions in the search, etc.;
  3. Selection of promising keywords for promotion, conducted with the help of the Rank Tracking for competitors in the top 100.

Himadri is a passionate blogger who writes for his technology tips & tricks related blog TechnTechie. He is also a PhD candidate at the University of Canterbury. Though it is hard to balance time in between research and blogging, he still manages time to work for his own blog and writes regularly. The dashboard of this WordPress is the only place where he does not feel tired!

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  1. Adarsh Raj April 15, 2017

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