Most of the articles on internal link building tips starts with the discussion how important the subject is and how difficult is to implement it in actual practices. If doing in a right way constantly, it is a simple concept that every internet marketer should use it. The theory, process, and actual practices of building internal links are more complex than we think, though. It is both, simple and advanced. But it doesn’t matter whether internal linking is simple or complicated, the fact is; it is important!
What is Internal Linking and Why it is Important?
If you want to boost SEO, you need to follow some internal link building tips. It is essential for content marketing. It is a key SEO tactic for the site publishers. In a simple manner, an Internal Linking is referred to the links from a webpage of a domain to the another web page of the same domain. These links are generally controlled by the site editor and writers and not by the technical team. Internal linking is the best way to tell Google and site readers that the content on a particular web page is important and worth sharable.
- Internal Linking provides more reading options to your readers.
- Internal Linking helps to crawl your site better by the search engine.
- It certainly helps you to improve your SEO ranking for some particular keywords.
- You can promote events and other services with the help of Internal Linking.
- You can decrease the bounce rate of your site, which is an important factor to determine your website SEO rank.
Check these top 5 Internal Linking tips to boost your SEO rankings:
Tip-1: Create Bulk Content with High Quality
To create good number of internal links, you need loads of content, obviously. You need to write and publish lots of posts or pages in your niche keywords and other LSI (Latent Semantic Indexing) keywords. Then you need to create an effective internal linking strategy to relate your one post to other. Make sure that the content you create must be unique and high quality. As a reader, I would prefer that content which leads me to something, not that which is just made for indexing.
If you create a lot of high-quality content, means you create lots of Internal links. The more linkable content you have, means there are more chances to make your SEO ranking better.
Tip-2: Appropriate Anchor Text
You may have read many posts that suggest about choosing different anchor texts for link generation. But, the fact is Anchor text is not the thing you should pick randomly for your linking strategies. Anchor texts do two things; they tell the readers what are they going to read next, and second they send some indications to the search engine bots.
This means I would say, “Check this top 5 tips to improve domain authority” rather than saying, “Check this guide which will help to improve your domain authority”. The meaning of both is somewhat same, but the matter is how it is represented to the readers and the bots.
Spammy looking or over-optimized anchor texts will not provide any kind of help to improve your SEO ranking. So make it natural, relevant and attractive. This is one of the most important internal link building tips.
Tip-3: Create Deep Links
For many people and internet marketers, it’s general thing to link to their home page or contact us page. You should not include it in your internal link building tips for your blog. You can do things, either you provide internal links to your relevant and high-quality web pages, or you can simply point links to your home page or contact us page. This is not a good practice to do, you should not give links to your top level pages like home or contact us page, as they already have links in navigation menu and sometimes also in the footer.
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You should avoid linking to your home page or contact us page in your regular posts until it’s not absolutely necessary. The links should go deeper in your site’s structure.
Tip-4: Use Relevant and Proper Internal Links
Many users ask that what is the number of internal links they should put in their posts? The best suggestion is, use between 2-3 internal links per post. You do not need to force for internal links in your every post. Give only relevant links that focus more on the topic you are discussing. Avoid adding unnecessary anchor texts to give internal links to your pages which are not relevant to the post you are linking from.
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If you have too many contents in your site, then you can give 10-12 internal links in your word-reach post. There is no any certain limit how many links you can put in your posts, as long as they are relative and useful for your readers. It will be beneficial for your SEO rankings. So, my suggestion about internal link building tips is, use as much internal links as you can.
Tip-5: Avoid Using Site-wide Footer Links
Before a couple of years, many real estate and travel websites have used this as a general practice. They included their most prized keywords with internal links in the footer. For small scale websites, this is not a real problem. But if you have thousands of pages or posts then this may become a big problem. Because search bots will look at them as thousands of “spamtastic” links and will penalize your site for that. In 2013, Google has made an algorithm update, which had hit many such sites. So try to avoid unnecessary links in your footer and other areas of your site.
Sometimes it is really difficult to get the relevant page in your site to create an internal link. But if you are using WordPress, you can use an awesome tool in your WordPress editor to find relevant content which is related to your anchor text. That is why I always say WordPress is a real life saver and you should switch to WordPress.
Internal Link Building Result of My Blog:
I personally used the above internal link building tips for my blogs. I have completed almost 80% internal link building of my posts. Around 20% is left and I am working on it. When I had understood the importance of internal link building, I immediately started the project. You will not get the result within 2-3 days. But you will start getting the great result within 2-3 months and the good result will last forever. By using internal link building strategy I have done the below improvements to my SEO parameters:
- Decreased the bounce rate of my blog dramatically. I have decreased the bounce rate by 32%.
- The daily page view per visitor increased by 440%.
- The daily on site increased by 472%.
If you do not believe my words please click on the Alexa Rank Widget of my blog and you will get the stats.
When done in a proper way, the Internal Linking is not the complicated, difficult or overwhelming thing. And if you follow above Top 5 Internal Link Building Tips to Boost your SEO, then you will surely get an experience of building a stronger internal link profile and better SEO rankings. So, start making an audit of your old content and make sure about the proper internal link building strategy to be applied on it.