Blogging is a tough medium to break into these days. It doesn’t matter what your writing focus is; there will always be thousands of writers in direct competition with you. In fact, the competition is so fierce that it can become overwhelmingly difficult to gain footing in readership and rise in the author page rankings.
Without a lot of loyal readers, your own blogging is going to be less successful in the long run, therefore, you want the investment of your time to be worth it. Your top priority should be to gain as many readers as possible. Surprisingly enough, becoming a guest blogger for other people’s blogs might be the best way to do it.
Here are the top reasons why you should become a guest blogger:
A New Audience:
It can be tricky to find the right audience for your writing. At first, your only readers may be your parents, but eventually you may grow a small, but loyal audience– especially if your content is high quality. The struggle then is to expand that audience to more than just those who are familiar with you and your work.
If you want to find a new audience, becoming a guest blogger is just the thing. You will likely find a fresh, new audience that would have been previously unfamiliar with your work. If they like your writing style, they could end up following your writing career over the years.
Gain a New Perspective:
Even if you are a fantastic writer, it is far too simple for your writing to become stale. By guest blogging, you probably need to think outside of your comfort zone in order to bring a new perspective, ideas and vision to a different blog. Your writing will become a richer reading experience as a contributing voice to a different perspective.
It is often said that high quality content is the key to gaining a new audience, so a new perspective can do wonders.
Add a Bit of Credibility:
Writers with an air of authority are more likely to find success. As a guest blogger, you are gaining credibility with an entirely new audience. You can illustrate your experience and expertise in the field covered in the blog.
When you are chosen as a guest blogger, it’s perceived as an endorsement from the minds behind the blog. It also shows that an expert respects your work enough to have you contribute. Readers will feel more comfortable trusting your judgment as a writer when you have other writers behind you.
Social media one of the best ways to publicize your work; however, that doesn’t mean that it’s simple to get people to actually read your work if you don’t have a significant number of followers. As a guest blogger, other writers from the blog might use their social media accounts to promote your work on WordPress and other blogging sites; it’s the perfect way to gain more readers and followers.
Using social media can be an honest way of marketing:
These days, it’s difficult for a writer to find success if they are going at it alone. Other writers need to help each other out by promoting each other’s work and putting out their name when writing jobs become available. Guest blogging is a great way to network with other writers; your career will thank you for it.
Marcela De Vivo is a freelance writer from Los Angeles and founder of Gryffin Media. Her writing covers a wide range of industries, including marketing, web hosting and SEO. She loves sharing her tips on how to improve on blogging and web design with other business owners.