Good logo design has a propensity to represent company’s business, values, qualities and culture without the need of further elaboration. Fonts, colors, and unique graphic design evident the identity of brand. Because of these reason, good business always hire professional logo designers for their logo designs. Quality of goods and services only works, when your logo is designed well to communicate such values. Well reputed brand often faces the complications that their logo has been copied or mimicked by lesser brands. This situation can affect the profitability of the company and also miffed your brand image, if your customer buy an inferior product with your brand’s logo. There are various steps, which can help you in protecting the logo design.
Search of Trademark
Once you have done with initial research about the logo design of your company, than you have to validate the uniqueness of that design. You have to make sure that this design and any word or phrase used in the logo may not be used by any other company. You have to go through the design search code manual available on trademark electronic search system. This will allow to identify the cues of different elements of your logo design.
Application for Registration of Trademark
Once your logo has been finalized, you have to apply for the registration of trade mark via trademark electronic application system. This is the correct way of applying for the registration of the trade mark. Another way of trademark registration is through US patent and trade organization, if you go for this option you have to fill the paper application and file the registration process.
Hire a Lawyer
For the successful registration of your logo as a trademark, consider or not your will require an attorney at some stage. If you have many things to do at the same time, it is good to consult a lawyer for the trademark registration of your logo. This allow you to focus on other aspects of business. Then lawyer will communicate with US patent and other trade registration authorities, and you can emphasis on the designing and branding of the logo.
Monitoring of Your Trademark
When the application has been submitted, a serial number is allotted, which confirms yours receipt foe trademark registration. In case of online registration, this receipt is allotted via email at time of registration of trade mark application and it takes 7 to 10 business days in case of paper application.
