Sharing specific content designed to attract your audience is a large part of inbound marketing. But it isn’t just enough to have a blog, being a part of the blog community is important and it can start with blog commenting. Knowing other blogs in the industry and having a presence by commenting is a great start. In turn, you’re not only becoming a thought leader, but you’re also getting insights into your industry and your customers.
Here are five tips for blog commenting:
- Be Thoughtful, Insightful, and Sincere - This is probably the most important tip of the five. It is important to establish your place as a thought leader. Actually read the article, be mindful, and sincere. Blogs are largely a community, be a part of the community, not just a marketer seeking exposure and links.
- Use a Real Name - People will be skeptical if you use a company name. It also looks spammy. Use a real name so that people can put a face to the comment, not a company.
- Be Positive - Flattery can go a long way when it comes to blog commenting. It is important to be sincere and honest, but also remember that everyone loves a good compliment.
- Identify Core Blogs and Comment Daily - Along with being organized, know who is commenting what blog. Consistency is important and you don’t want to run into a problem where you and a co-worker has commented on the same blog. Commenting often shows that you take the time to read their blog, creating yourself a presence in your industry blog community.
- Be Organized - It is useful to be organized with which blogs you have commented on and when you commented on them. It is suggested you catalog your comments month-to-month. This will be a great resource of industry blogs that you can revisit later.
“Let’s start a conversation.” You hear this a lot I’m sure, but participating in blog commenting is a great way to start a conversation and gain insight to what customers are saying about your product or service. As I mentioned above, blogs are a community, people are looking for a way to connect. This is a great opportunity for you to connect with your customers and establish yourself as a thought influences. Whatever you do, remember, don’t be spam. They don’t like spam, you don’t like spam. Don’t do something you wouldn’t want to happen on your own blog. Don’t wait to be discovered, join in on the conversation.
So, now you’ve learned a few things about making blog comments to increase the inbound traffic to your site. At the end of the day, make sure that your comments are relevant to the subject matter of the piece, make sure that you use your real name in the comments, finally make sure that you direct visitors to a the correct landing page. Once you’ve set up all of these comments, use Google Analytics to watch your site’s traffic increase and use this information to improve your inbound marketing.
Zane Schwarzlose is an SEO at Fahrenheit Marketing, an Austin SEO agency. Zane still enjoys commenting on blog posts.