Five Simple Steps to Spark Your SEO Using a WordPress Blog

The age of the small business website has well and truly arrived. If you don’t yet have your own site, you don’t have to worry about building a site by hand in HTML, like you might have had to do just a decade ago. Now, a simple website managed by WordPress can help you attract all the readers and potential customers you could possibly want. By default WordPress is not SEO friendly blog but by following some simple steps you can make this SEO friendly. To become a master of SEO using WordPress blog is easy. WordPress is designed to create an SEO-friendly website so search engines know that you have high-quality content to offer.

Read Some Essential SEO Tips for Optimizing Sites Effectively

If you want to take advantage of WordPress, though, you need to know some strategies for success. A few simple tips can turn your website into a traffic generation machine! Here are five tips to help you improve the SEO of your website.

Recommended post: Best WordPress Plugin for SEO and Tips to Use Those Properly

1. Make Sure You Use Static Pages: 

Many people get carried away when they create posts and end up writing posts about things that should be permanent, static pages. If you want to let people know what your business hours are or where you are located, a page would make this easier. Title your page appropriately and make sure your top navigation bar or menu bar links to each page.

2. Build Trust by Earning Your Reputation: 

You can’t just start attracting customers if they don’t know who you are. Using WordPress is a great way to earn a good reputation because it makes publishing easy, but if you don’t say the right things, you can have the opposite effect. Make sure you use strategies that SEO companies recommend to build trust with your audience. Each post should contain something unique and useful. Search engines will pick up on the number of people who quickly leave your website and the number who stay and read.

3. Use Other Social Media to Take Advantage: 

Connecting your WordPress blog to your Facebook account helps lend social proof to your blog. Social signals are becoming increasingly important with recent Google updates, so if you don’t have the right social presence, search engines might not trust you. To be SEO-friendly, ensure you use a plugin like Jetpack to connect your WordPress site to any other business properties like your Facebook, Twitter, or LinkedIn account.

4. Permalinks Should Contain Your Post Name: 

Search engines scan your post URLs to determine what the post is about. If you set the permalink structure to your post name, each post URL will contain the post name instead of the meaningless post number. When naming your post, include a relevant keyword, but don’t overdo it and include every possible keyword. Clueless about what your posts should contain or worried that you’re going to accidentally overdo it? Search engine optimization companies can help you determine a good plan for the best keywords for your site.

5. Use Webmaster Tools to Generate Ideas: 

Google and Bing both provide webmaster tools to help you figure out any problems with your site, submit your sitemap for quick and accurate indexing, and authenticate your website. Make sure you connect both to your website and sign up for alerts in case you break something later on that might cause search engines to avoid sections of your website.

There is no excuse for not being online with a powerful and trustworthy presence thanks to WordPress. This content management system is the most effective and easy-to-use system out there for small business owners, webmasters, and other individuals who want an SEO-friendly site.

Daniel Hicks

Daniel Hicks is a website marketing consultant. He also writes about his insights on various business and marketing blogs. Visit the SEO Services link for more ideas.