If you’re reading this before December 21, 2012, this may very well be the last SEO article you ever read. Or, if you’re reading this after December 21, then well…sorry about all the hoopla surrounding the end of the world. Looks like you did survive and came out all right. That is until you find out that the Maya calendar was erroneously translated and the countdown to Planet X actually starts next December…
Anyway, speaking of the end of the world, since we’re talking about tips and SEO in Orlando, let’s apply an end of the world analogy to our lifesaving marketing tips. That makes it a tad more dramatic and besides, a poorly managed SEO campaign could mean the end of your business. Almost as bad as a giant planet colliding with us…
Find Your Shelter :
In a business analogy, your shelter is a market that can withstand anything, including the algorithm assaults from Google, Yahoo, Bing and any other organic disaster. You must develop a primary market that you communicate with on a regular basis, regardless of what traffic trends happen. So think about exploring options with:
- Facebook and other social networking sites
- Email newsletters
- Fliers and local outreach programs
- Videos and viral pages
These outlets truly are algorithm proof, as you’re building your own database of friendly customers that you can keep track of.
Grow Your Own Vegetables :
Keywords are your vegetables in this case. While there will be plenty of battling
over meats and other luxury foods (or in our case, general keywords and popular phrases) you can always grow plenty of nourishing longtail keyword marketing campaigns. Longtail keywords are much easier to search with, as there’s far less competition for them. Yet, it’s precisely what you need to win over your customers.
Remember, longtail keywords should:
- Work in detailed phrases, native to the industry or to a specific problem.
- Research what customers are already searching for and look for niche-popular (but not mainstream) phrases.
- Identify your phrases by location; for example Orlando SEO for our city location
Befriend Your Worst Enemy :
The end of the world is certain to bring together all sorts of survivors, many of which might not get along. However, now is not the time to show prejudice towards mutants, zombies, or your jerky next-door neighbor who also survived. Speaking of which, you may not like the idea of using Orlando PPC as a longtime SEO traditionalist. However, things are changing in PPC, and it’s starting to become a more competitive option for smaller companies who hope to stay in the race and not be shoved aside by more prominent and dominant brand name powerhouses who are slowly taking over the organic SEO industry.
- A Quality Score system that ensures your ad can go just as high as your richest competitors, assuming you follow Google’s rules and match their per cent bid.
- A randomizer, which randomizes results, provided companies are evenly matched—another move that ensures you won’t be overtaken by monopolies.
SEO may actually adopt a similar system as PPC in the coming months, as the current talk of the industry is that the newest Google algorithm updates will have a Quality Score, which will penalize poorly written sites while randomizing sites that are even on all factors.
Now is the time to forage! Web marketing these days doesn’t just mean search engine keywords and articles…it’s a combination of all sorts of keyword marketing tactics, including SEO, PPC, social networking and viral marketing. Whether you’re in Orlando with SEO problems, or in the Florida area, these are some survivalist tips that will keep your company safe even in the 2013 algorithm update “storm” to come!