Any SEO company will tell you that infographics can be a great option if you wish to present information or statistics in a more visual, interesting manner. Infographics serve as illustrated or graphic representations of information.
With infographics, you can lay out complex sets of information in a way that makes it easier for a reader to digest. Infographics have become very common in internet marketing campaigns, with a bigger demand for businesses and SEO services to unveil infographics that show their unique foothold in the marketplace.
Infographics, while a helpful visual tool, can also come with its own set of problems if not used correctly. A handful of such problems will be illustrated here.
With timely data that fluctuates often, it’s difficult to maintain data integrity in an infographic that doesn’t change. If you wish to use such data in an infographic, you will have to update your infographic regularly, which could end up being a pain to edit. Also, if your business does not make its own infographics, you will have to be doubly sure that the information the infographics creator or professional SEO service wrote in the graphic is correct before publishing.
Another common pitfall with infographics is that they tend to look the same, especially if you compare infographics from the same industry. Your infographics may very well look similar to your competitors, so make sure you check on this and figure out how you can make yours unique from the competition. Be sure you’re not using the same graphics, especially if you and your competition are using the same service to create said graphics.
The content in infographics should be fresh, and your visitors should take away something new after reading your infographic. A common problem with this, however, is that oftentimes businesses mistakenly include commonplace information in an infographic that clients already know about. Don’t give your clients information they already know, give them statistics they haven’t seen before.
Some infographics also provide too little information, as any professional SEO company can attest to. If you plan on making an infographic, make sure the space is filled with valuable information, as this will keep readers on the page longer. If you don’t have enough information for an infographic, wait until you have more information on a topic to include.
Some businesses don’t understand that, in the creation of an infographic, you ought to have information that can be visually presentable. Any information that can somehow translate visually, should be. Have an objective third party look over your infographic to see if the illustrations make sense. Your third set of eyes may also take note of visual opportunities you may be missing out on
You should also make sure that your infographics on on-topic. Too many businesses throw in pretty graphics in their infographic that have no relevance to the information presented. Therefore, the pretty graphics merely serve as filler, and your reader will read straight through it and move on quickly.
Infographics can play an integral role in your website marketing campaign, yet you’ll first need to avoid the common pitfalls of creating and publishing infographics. As long as you keep it engaging and relevant with verifiable information, you can do no wrong.
